Create extraordinary colour brilliance with the Elumen colours enriched with high-performance direct dyes. Elumen offers perfect long-lasting colour results without oxidation and without ammonia.

• Ultimate shine
• Colour lasts longer
• More colour intensity
• Hair feels great
• Improved hair structure
• Repairs the hair while colouring
• Non-oxidative permanent hair colour
• Creates dimension
• Be as creative as you choose
• Elumenates the hair intensively from the inside out

Elumen Play is the newest colour range from Goldwell. This new range offers clients flexibility which is perfect if you like to change your fashion colour regularly.

The product sits on the outer cuticle of the hair and lasts for 10-15 washes (the condition & porosity of hair will affect the lasting).

What is great about the Elumen Play is that it fades 100% to tone (pastelises) and can be removed easily. It also gives outstanding colour shine, colour brilliance and hair that is healthy-looking.